The Gulf region is experiencing a remarkable surge in the appreciation for British meat, driven by its unmatched quality, ethical sourcing, and unwavering commitment to sustainability. As demand continues to rise, British meat producers are forging strong connections with consumers in Saudi Arabia and the UAE, providing a diverse range of premium products that includes the celebrated PGI Welsh Lamb.
The Gulf region has become an important market for British meat, with trade values reaching new heights. The total value of UK sheep meat exports stands at an impressive £824,000 to the UAE and £164,000 to Saudi Arabia. For beef, the UK exported £0.12 million to the UAE and £0.16 million to Saudi Arabia, illustrating the robust demand for British meat across the region.
British meat’s reputation is fortified by the unique characteristics of PGI Welsh Lamb and PGI Welsh Beef, both of which are steeped in the rich traditions and landscapes of Wales. Protected Geographical Indication (PGI) status signifies that these products are cultivated in a specific region, adhering to stringent quality standards that celebrate their authenticity. The result is a sensory journey reflective of the pastoral beauty and culture of Wales.
Ben Williams, a fourth-generation farmer from Garth Farm near Cardiff, articulates this heritage: “Our commitment to sustainable farming and animal welfare ensures that our Welsh Lamb embodies the very essence of our land. It is a product of both tradition and passion, delivering a taste that is truly unique.”
UK farming practices are among the most rigorous in the world, ensuring that all meat is ethically sourced and adheres to stringent animal welfare regulations. These factors resonate strongly with Gulf consumers who prioritise reliable and safe food sources.
Farmers across the UK prioritise transparency in their production processes. The traceability of British meat guarantees that consumers know where their food originates and can trust that it has been produced ethically from farm to table.
The integration of British meat into local cuisines reflects a broader trend of culinary innovation that marries tradition with modern dining experiences. Chefs across the Gulf are increasingly incorporating British meat into their menus, creating unique dishes that celebrate its exceptional flavours. Whether it’s a classic roast or a contemporary fusion dish, British meat is becoming a staple in the region’s vibrant culinary scene.
“As the British Embassy chef in Riyadh, I like to showcase the versatility and quality of British meat in our culinary offerings. By incorporating premium British beef, lamb and venison into traditional Saudi dishes, we are creating a unique fusion that celebrates the rich flavours and culinary heritage of both cultures.
“Some of the standout dishes include a succulent British lamb rack with a kabsa spice crust, where the tender meat perfectly complements the aromatic spices, and a hearty beef stew with a Saudi twist, featuring local spices and ingredients. This collaboration not only highlights the exceptional standards of British meat but also brings a new dimension to Saudi cuisine, offering a delightful experience for all food enthusiasts,” added Russell Clamp, Head Chef at the British Embassy in Riyadh”.
As the future looks bright for British meat in the Gulf, consumers are invited to explore the exceptional flavours and culinary heritage that these products offer.